Sculpteo partners with a brand visualization tool

Sculpteo Partners with Brand Toys, a brand visualization tool

Posted By on May 10, 2011 | offers a cool way to visualize the personality and online buzz of brands. With this partnership, Sculpteo allows Brand Toys users to give life to these nice characters with the 3D Printing Technology.

Brand Toys are created from the data from Millward Brown’s famous BrandZ study, and realtime, online buzz data is provided by Social Mention.

These characters have different body shape depending upon their score for ‘familiarity’ and ‘potential’, and then they have specific characteristics depending upon other brand image attributes.

You’ll need to register in order to build a toy (save, export or share)

The “Export” feature upload your 3D model on the Sculpteo gallery where you can buy the 3D Printed version of your Toy.

Below you can see graphs showing how the toys are created from the data

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