IKEA just launched mass customization Sofa Player.

IKEA Sofa Player: Towards Mass Customization

Posted By on Jan 26, 2012 |

Mass customization is everywhere! IKEA just launched the Sofa Player, a website with a bunch of great videos about their sofa collection.

You might argue that it has nothing to see with 3D printing… but we think it’s deeply related! More and more consumers want to own very personal objects. We want things that we can play with, hack, make our own. 3D printing gives you this capability by letting you create or enhance all things around you.

What would you do to your couch?

via: W&Cie Blog

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