bhold announces bhold labs, a new way to use 3D printing! | Sculpteo Blog

bhold announces bhold labs, a new way to use 3D printing!

Posted By Arthur Cassaignau on Oct 5, 2013 | 0 comments

Two months ago, bhold launched a new design house committed to innovative, user-centric designs! But that’s not it, the team has been been working on a new design process to allow more testers to give them feedback on their products.

From the beginning, bhold has been receiving feedbacks from a large variety of testers at its Soho office in New York. But now, they want to create a real platform to beta-test their designs and improve them if needed. That’s why they just launched bhold labs earlier this week.


The goal behind bhold labs is to use the speed and flexibility of 3D printing to make the concept of “responsive product design” come to life.

The first products in the bhold labs program are an any-phone car mount, an earphone wrap with phone stand, and a jewelry tree organizer which we are still finalizing. The direct link to the sign-up page is here.


Susan, the founder of bhold, states:

“At bhold, we believe in responsive product design, a design approach that takes into account real user feedback during the design process. Unlike ordinary design processes, which can take months if not years to put out new designs, bhold labs uses the speed and flexibility of 3D printing to innovate on how products are created today. We value real usability testing and would like to invite you to participate in this exciting new industry!”

As a tester, you will receive prototypes of our latest products before they are publicly available and be able to influence the product designs with your feedback.

If you feel up to it, and lots of us at Sculpteo will participate to this lab, we encourage you to sign up to this. You will receive the products by mail, and then it’s up to you to play with it, test it, stress it, and send them your critical thoughts.



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